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Strategic Direction:
Turning Vision into Action

We help leaders and organizations align people, processes, and priorities to achieve meaningful results.

Strategic Planning is our most requested service and the foundation of meaningful organizational growth. At Coach to Lead, we design strategic planning processes that are inclusive, evidence-based, and practical, resulting in clear priorities, actionable strategies, and community ownership. The strategic planning process is an opportunity to bring people together around shared values and invest in the mission of your organization. We firmly believe the process is as valuable as the final product.

Featured Service: Strategic Planning

Options to Fit Your Needs

We realize that context matters and your strategic planning needs are greatly impacted by your desired level of stakeholder engagement and the internal capacity of your leadership team to support the process. With this in mind, we have these practical entry points to support your vision.

Comprehensive

Strategic Planning

9-10 months

Transformational, Full-Cycle Process

A full multi-phase process with meaningful and comprehensive participation of internal and external stakeholders. We facilitate robust engagement, conduct in-depth research, and design a comprehensive plan aligned to your organization’s vision and values. Duration: 9-10 months Ideal for organizations seeking transformational direction. Deliverables: Full strategic plan with priorities, strategies, performance targets (KPIs), implementation plan, and communication plan.

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Collaborative

Strategic Planning

5-8 months

Shared Leadership, Streamlined Process

This multi-month process balances external facilitation with internal ownership. We guide your team through discovery, design, and alignment, while your leaders facilitate selected engagement and data-gathering activities. The result is a strategic plan that reflects broad input and builds leadership capacity. Duration: 5-8 months Ideal for organizations with strong internal capacity who want both expert guidance and ownership. Deliverables: Strategic priorities, action framework, implementation supports, communication tools.

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Mid-Plan

Refresh

3-4 months

Recalibrate, Refocus, & Recommit

For organizations with an existing plan, the Mid-Plan Refresh provides a structured opportunity to pause, reflect, and adjust. We help you review progress, re-engage stakeholders, and determine what priorities need renewed energy, recalibration, or new additions. Duration: 3-4 months Ideal for organizations midway through an existing plan cycle. Deliverables: Updated priorities, refreshed strategies, streamlined monitoring plan.

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Facilitated

Strategy Retreats

1-2 days

Focused Alignment

Sometimes what’s needed most is clarity and alignment. Our one- to two-day retreats bring your leadership team or board together to sharpen focus, set priorities, and reconnect around shared goals. Retreats are tailored to your context and include preparation and follow-up support to ensure ideas move into action. Duration: 1–2 days with optional follow-up. Ideal for boards, leadership teams, or cross-functional groups needing alignment or a strategic reset. Deliverables: Retreat agenda and facilitation, strategy outputs, summary report, optional implementation coaching.

Every organization advances with strategic direction that drives results and reflects its values.

"The process was professional, engaging, and authentic. Our community felt heard and we now have clear, actionable direction."

- Superintendent

"Dr. Snowden created clarity when we were stuck and helped our leadership team align around a shared strategy."

- Board Member

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Beyond Planning:
Research, Design & Implementation Support

Strategic Direction isn't just about long-term planning. We also support organizations with:

Research & Development

Applying social science expertise to bring clarity to complex questions and shape innovative solutions.

Community Engagement

Designing and facilitating authentic two-way engagement that builds trust and shared ownership of outcomes.

Program Design & Evaluation

Designing effective, purposeful programs and measuring impact with practical, evidence-based protocols.

Process Improvement

Refining and aligning the way teams and cross-functional groups work together for greater efficiency and collaboration.

Every Leader Deserves a Coach.

Every Team Needs a Facilitative Leader.

Every Organization Advances with Strategic Direction.

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